Start with the project
What’s the video for? Who’s watching? What do they need to understand? Those questions help keep the work focused.
Give people room to be themselves
Interviews work better as conversations. I come prepared, ask questions, and leave room for something unexpected.
Build the right crew
I work with different creatives depending on the project. Some shoots need a small setup; others call for more hands.
Make the edit count
A good-looking shot doesn’t always belong in the video. The edit is about finding what moves the story forward.